I led and executed a digital campaign to fundraise for a $425k Pediatric Ambulance. First, I shot and edited a dynamic campaign video, coordinating interviews, securing ambulance availability, and locking down the perfect location. This was critical for the next step, building out the site.
In an effort to remove arbitrary donation amounts, I developed a creative concept for our fundraising page that tied donation values to tangible items such as “TWO ISOLETTES for premature twins” which drastically boosted conversion rates.
The video was amplified through Google Ads, social media, and shares by news organizations and charities, while retargeted email and social media campaigns re-engaged past donors. This integrated approach helped the campaign reach its fundraising goal