Shot Photography on Location
Client was in need of higher resolution images and cpc was rising on social. Luckily, I loved close by the San Diego install and could grab a few high-res images as they were shutting down 5th Avenue for the day. This client was able to secure the contract for the Gaslamp Promenade’s bollard install.
Launched Reddit, Optimized Current LinkedIn Efforts
Launched Reddit, along with current LinkedIn efforts, to use new images in traffic and lead campaigns to support branded search. These Removeable Padlock Bollards are popular, so it was no surprise the traffic campaign performed well and saw a 250% drop in CPC. Additionally, the increase in higher quality traffic led to their highest lead volume quarter to date, with a 172% boost QoQ.
Strategy
- Launched Reddit with new images from photography campaign targeting popular DMAs
- Revamped LinkedIn campaign to traffic from lead generation, and used more retargeting in the traffic campaign to foster better traffic
- Reallocated additional budget to Google for leadgen
Results
Client saw an overall 170% boost to Lead volume QoQ with no change to the overall budget