Commercial Paid Search and Social

9x ROAS for B2B Client with Advantage+ Shopping

CLIENT
Kole Imports & Closeouts

YEAR
2022-2025

ROLE
Account Manager

Over the past three years, we successfully scaled ad spend by 300% while maintaining a 9x ROAS in a Meta Advantage+ campaign. By leveraging first-party data, product catalog retargeting, and a full-funnel strategy, we drove sustained revenue growth and improved audience engagement across both paid and organic channels.

Objectives

  • Increase e-commerce ROAS and purchase volume while scaling spend.
  • Diversify sales campaigns by implementing a Meta Catalog campaign to dynamically serve relevant products to potential customers at optimal conversion moments.
  • Enhance first-party data tracking for more precise audience targeting and campaign optimization.

Strategy

Data & Tracking Optimization

  • Audited event tracking and implemented Conversion API (CAPI) to improve first-party data accuracy and optimize conversion tracking.
  • Clearly defined audience segment funnels in Advertiser Settings, ensuring more effective retargeting based on user behavior.
  • Developed high-intent 1st-party audiences (Abandoned Carts, Initiate Checkout, Add to Cart) to improve targeting in Advantage+ campaigns.

Advantage+ & Catalog Implementation

  • Created and launched a Meta Product Catalog, ensuring optimal structuring for campaign performance.
  • Ran an Advantage+ campaign with a mix of product-category and all-product ads, allowing the algorithm to optimize towards top-performing creatives while preventing ad fatigue.
  • Launched Advantage+ alongside traditional sales campaigns, segmenting catalog-based ads from static image ads for greater audience control.
  • Drove retargeting within Advantage+ by dynamically engaging past customers and site visitors with relevant product ads.

Creative & Organic Expansion

  • Developed and executed an organic strategy across Meta and LinkedIn to increase engagement and reinforce brand presence.
  • Produced video content for ad campaigns to be used in a structured video funnel, driving more first-party users into the ecosystem.

Results

  • 85% increase in AOV (Average Order Value)
  • 150% increase in total sales
  • 500% increase in ROAS in Q1 2022
  • 9x ROAS sustained for 3 years
  • $1.4MM in revenue driven solely from Advantage+ campaigns
  • Scaled spend by 300% (2022-2025) while maintaining profitability