Led grassroots campaign and produced vignettes to be featured on organic social, resulting in hundreds of shares and reaching the fundraising goal.
- Led creative direction for campaign and content on social and web
- Named a Top 10 Standout GivingTuesday campaign in 2019 by Classy, an online fundraising platform
- Met and exceeded $25,000 goal with no advertising budget
- Developed grassroots social and digital strategy