CLIENT
Prisma Health
YEAR
2020
ROLE
Social and Digital Manager
1300x ROAS for 30th Walk for Life
Managed the social and digital strategy for Prisma Health Midlands Foundation’s signature fundraising events Walk for Life and Famously Hot Pink Half Marathon. Both events went virtual for the first time in 2020 creating a unique challenge.
- Redesigned walkforlifecolumbia.org to optimize user experience and implemented tracking to monitor digital engagement
- Increased online fundraising total by 6% YoY despite the first year of going virtual
- Developed creative and paid social strategy across Facebook and Instagram resulting in 1300% ROI
- Implemented Google Grants for the Foundation, accounting for $4200 in free revenue